Tag Archives: Bargh

Replicability Audit of John A. Bargh

Bargh, Priming, Questionable Research Practices, Replicability, Replicability Audit, Replication Crisis, , , , ,

“Trust is good, but control is better”  

INTRODUCTION

Information about the replicability of published results is important because empirical results can only be used as evidence if the results can be replicated.  However, the replicability of published results in social psychology is doubtful. Brunner and Schimmack (2020) developed a statistical method called z-curve to estimate how replicable a set of significant results are, if the studies were replicated exactly.  In a replicability audit, I am applying z-curve to the most cited articles of psychologists to estimate  the replicability of their studies.

John A. Bargh

Bargh is an eminent social psychologist (H-Index in WebofScience = 61). He is best known for his claim that unconscious processes have a strong influence on behavior. Some of his most cited article used subliminal or unobtrusive priming to provide evidence for this claim.

Bargh also played a significant role in the replication crisis in psychology. In 2012, a group of researchers failed to replicate his famous “elderly priming” study (Doyen et al., 2012). He responded with a personal attack that was covered in various news reports (Bartlett, 2013). It also triggered a response by psychologist and Nobel Laureate Daniel Kahneman, who wrote an open letter to Bargh (Young, 2012).

“As all of you know, of course, questions have been raised about the robustness of priming results…. your field is now the poster child for doubts about the integrity of psychological research.”

Kahneman also asked Bargh and other social priming researchers to conduct credible replication studies to demonstrate that the effects are real. However, seven years later neither Bargh nor other prominent social priming researchers have presented new evidence that their old findings can be replicated.

Instead other researchers have conducted replication studies and produced further replication failures. As a result, confidence in social priming is decreasing – but not as fast as it should gifen replication failures and lack of credibility – as reflected in Bargh’s citation counts (Figure 1)

Figure 1. John A. Bargh’s citation counts in Web of Science (updated 9/29/23)

In this blog post, I examine the replicability and credibility of John A. Bargh’s published results using z-curve. It is well known that psychology journals only published confirmatory evidence with statistically significant results, p < .05 (Sterling, 1959). This selection for significance is the main cause of the replication crisis in psychology because selection for significance makes it impossible to distinguish results that can be replicated from results that cannot be replicated because selection for significance ensures that all results will be replicated (we never see replication failures).

While selection for significance makes success rates uninformative, the strength of evidence against the null-hypothesis (signal/noise or effect size / sampling error) does provide information about replicability. Studies with higher signal to noise ratios are more likely to replicate. Z-curve uses z-scores as the common metric of signal-to-noise ratio for studies that used different test statistics. The distribution of observed z-scores provides valuable information about the replicability of a set of studies. If most z-scores are close to the criterion for statistical significance (z = 1.96), replicability is low.

Given the requirement to publish significant results, researches had two options how they could meet this goal. One option requires obtaining large samples to reduce sampling error and therewith increase the signal-to-noise ratio. The other solution is to conduct studies with small samples and conduct multiple statistical tests. Multiple testing increases the probability of obtaining a significant results with the help of chance. This strategy is more efficient in producing significant results, but these results are less replicable because a replication study will not be able to capitalize on chance again. The latter strategy is called a questionable research practice (John et al., 2012), and it produces questionable results because it is unknown how much chance contributed to the observed significant result. Z-curve reveals how much a researcher relied on questionable research practices to produce significant results.

Data

I used WebofScience to identify the most cited articles by John A. Bargh (datafile).  I then selected empirical articles until the number of coded articles matched the number of citations, resulting in 43 empirical articles (H-Index = 41).  The 43 articles reported 111 studies (average 2.6 studies per article).  The total number of participants was 7,810 with a median of 56 participants per study.  For each study, I identified the most focal hypothesis test (MFHT).  The result of the test was converted into an exact p-value and the p-value was then converted into a z-score.  The z-scores were submitted to a z-curve analysis to estimate mean power of the 100 results that were significant at p < .05 (two-tailed). Four studies did not produce a significant result. The remaining 7 results were interpreted as evidence with lower standards of significance. Thus, the success rate for 111 reported hypothesis tests was 96%. This is a typical finding in psychology journals (Sterling, 1959).

Results

The z-curve estimate of replicability is 29% with a 95%CI ranging from 15% to 38%.  Even at the upper end of the 95% confidence interval this is a low estimate. The average replicability is lower than for social psychology articles in general (44%, Schimmack, 2018) and for other social psychologists. At present, only one audit has produced an even lower estimate (Replicability Audits, 2019).

The histogram of z-values shows the distribution of observed z-scores (blue line) and the predicted density distribution (grey line). The predicted density distribution is also projected into the range of non-significant results.  The area under the grey curve is an estimate of the file drawer of studies that need to be conducted to achieve 100% successes if hiding replication failures were the only questionable research practice that is used. The ratio of the area of non-significant results to the area of all significant results (including z-scores greater than 6) is called the File Drawer Ratio.  Although this is just a projection, and other questionable practices may have been used, the file drawer ratio of 7.53 suggests that for every published significant result about 7 studies with non-significant results remained unpublished. Moreover, often the null-hypothesis may be false, but the effect size is very small and the result is still difficult to replicate. When the definition of a false positive includes studies with very low power, the false positive estimate increases to 50%. Thus, about half of the published studies are expected to produce replication failures.

Finally, z-curve examines heterogeneity in replicability. Studies with p-values close to .05 are less likely to replicate than studies with p-values less than .0001. This fact is reflected in the replicability estimates for segments of studies that are provided below the x-axis. Without selection for significance, z-scores of 1.96 correspond to 50% replicability. However, we see that selection for significance lowers this value to just 14% replicability. Thus, we would not expect that published results with p-values that are just significant would replicate in actual replication studies. Even z-scores in the range from 3 to 3.5 average only 32% replicability. Thus, only studies with z-scores greater than 3.5 can be considered to provide some empirical evidence for this claim.

Inspection of the datafile shows that z-scores greater than 3.5 were consistently obtained in 2 out of the 43 articles. Both articles used a more powerful within-subject design.

The automatic evaluation effect: Unconditional automatic attitude activation with a pronunciation task (JPSP, 1996)

Subjective aspects of cognitive control at different stages of processing (Attention, Perception, & Psychophysics, 2009).

Conclusion

John A. Bargh’s work on unconscious processes with unobtrusive priming task is at the center of the replication crisis in psychology. This replicability audit suggests that this is not an accident. The low replicability estimate and the large file-drawer estimate suggest that replication failures are to be expected. As a result, published results cannot be interpreted as evidence for these effects.

So far, John Bargh has ignored criticism of his work. In 2017, he published a popular book about his work on unconscious processes. The book did not mention doubts about the reported evidence, while a z-curve analysis showed low replicability of the cited studies (Schimmack, 2017).

Recently, another study by John Bargh failed to replicate (Chabris et al., in press), and Jessy Singal wrote a blog post about this replication failure (Research Digest) and John Bargh wrote a lengthy comment.

In the commentary, Bargh lists several studies that successfully replicated the effect. However, listing studies with significant results does not provide evidence for an effect unless we know how many studies failed to demonstrate the effect and often we do not know this because these studies are not published. Thus, Bargh continues to ignore the pervasive influence of publication bias.

Bargh then suggests that the replication failure was caused by a hidden moderator which invalidates the results of the replication study.

One potentially important difference in procedure is the temperature of the hot cup of coffee that participants held: was the coffee piping hot (so that it was somewhat uncomfortable to hold) or warm (so that it was pleasant to hold)? If the coffee was piping hot, then, according to the theory that motivated W&B, it should not activate the concept of social warmth – a positively valenced, pleasant concept. (“Hot” is not the same as just more “warm”, and actually participates in a quite different metaphor – hot vs. cool – having to do with emotionality.) If anything, an uncomfortably hot cup of coffee might be expected to activate the concept of anger (“hot-headedness”), which is antithetical to social warmth. With this in mind, there are good reasons to suspect that in C&S, the coffee was, for many participants, uncomfortably hot. Indeed, C&S purchased a hot or cold coffee at a coffee shop and then immediately handed that coffee to passersby who volunteered to take the study. Thus, the first few people to hold a hot coffee likely held a piping hot coffee (in contrast, W&B’s coffee shop was several blocks away from the site of the experiment, and they used a microwave for subsequent participants to keep the coffee at a pleasantly warm temperature). Importantly, C&S handed the same cup of coffee to as many as 7 participants before purchasing a new cup. Because of that feature of their procedure, we can check if the physical-to-social warmth effect emerged after the cups were held by the first few participants, at which point the hot coffee (presumably) had gone from piping hot to warm.

He overlooks that his original study produced only weak evidence for the effect with a p-value of .0503, that is technically not below the .05 value for significance. As shown in the z-curve plot, results with a p-value of .0503 have only an average replicability of 13%. Moreover, the 95%CI for the effect size touches 0. Thus, the original study did not rule out that the effect size is extremely small and has no practical significance. To make any claims that the effect of holding a warm cup on affection is theoretically relevant for our understanding of affection would require studies with larger samples and more convincing evidence.

At the end of his commentary, John A. Bargh assures readers that he is purely motivated by a search for the truth.

Let me close by affirming that I share your goal of presenting the public with accurate information as to the state of the scientific evidence on any finding I discuss publicly. I also in good faith seek to give my best advice to the public at all times, again based on the present state of evidence. Your and my assessments of that evidence might differ, but our motivations are the same.

Let me be crystal clear. I have no reasons to doubt that John A. Bargh believes what he says. His conscious mind sees himself as a scientist who employs the scientific method to provide objective evidence. However, Bargh himself would be the first to acknowledge that our conscious mind is not fully aware of the actual causes of human behavior. I submit that his response to criticism of his work shows that he is less capable of being objective than he thinks he his. I would be happy to be proven wrong in a response by John A. Bargh to my scientific criticism of his work. So far, eminent social psychologists have preferred to remain silent about the results of their replicability audits.

Disclaimer

It is nearly certain that I made some mistakes in the coding of John A. Bargh’s articles. However, it is important to distinguish consequential and inconsequential mistakes. I am confident that I did not make consequential errors that would alter the main conclusions of this audit. However, control is better than trust and everybody can audit this audit.  The data are openly available and the data can be submitted to a z-curve analysis using a shinny app. Thus, this replicability audit is fully transparent and open to revision.

Postscript

Many psychologists do not take this work seriously because it has not been peer-reviewed. However, nothing is stopping them from conducting a peer-review of this work and to publish the results of their review as a commentary here or elsewhere. Thus, the lack of peer-review is not a reflection of the quality of this work, but rather a reflection of the unwillingness of social psychologists to take criticism of their work seriously.

If you found this audit interesting, you might also be interested in other replicability audits of eminent social psychologists.



When Exact Replications Are Too Exact: The Lucky-Bounce-Test for Pairs of Exact Replication Studies

Power, science, Statistics, , , , , , , , ,

Imagine an NBA player has an 80% chance to make one free throw. What is the chance that he makes both free throws? The correct answer is 64% (80% * 80%).

Now consider the possibility that it is possible to distinguish between two types of free throws. Some free throws are good; they don’t touch the rim and make a swishing sound when they go through the net (all net). The other free throws bounce of the rim and go in (rattling in).

What is the probability that an NBA player with an 80% free throw percentage makes a free throw that is all net or rattles in? It is more likely that an NBA player with an 80% free throw average makes a perfect free throw because a free throw that rattles in could easily have bounded the wrong way, which would lower the free throw percentage. To achieve an 80% free throw percentage, most free throws have to be close to perfect.

Let’s say the probability of hitting the rim and going in is 30%. With an 80% free throw average, this means that the majority of free throws are in the close-to-perfect category (20% misses, 30% rattle-in, 50% close-to-perfect).

What does this have to do with science? A lot!

The reason is that the outcome of a scientific study is a bit like throwing free throws. One factor that contributes to a successful study is skill (making correct predictions, avoiding experimenter errors, and conducting studies with high statistical power). However, another factor is random (a lucky or unlucky bounce).

The concept of statistical power is similar to an NBA players’ free throw percentage. A researcher who conducts studies with 80% statistical power is going to have an 80% success rate (that is, if all predictions are correct). In the remaining 20% of studies, a study will not produce a statistically significant result, which is equivalent to missing a free throw and not getting a point.

Many years ago, Jacob Cohen observed that researchers often conduct studies with relatively low power to produce a statistically significant result. Let’s just assume right now that a researcher conducts studies with 60% power. This means, researchers would be like NBA players with a 60% free-throw average.

Now imagine that researchers have to demonstrate an effect not only once, but also a second time in an exact replication study. That is researchers have to make two free throws in a row. With 60% power, the probability to get two significant results in a row is only 36% (60% * 60%). Moreover, many of the freethrows that are made rattle in rather than being all net. The percentages are about 40% misses, 30% rattling in and 30% all net.

One major difference between NBA players and scientists is that NBA players have to demonstrate their abilities in front of large crowds and TV cameras, whereas scientists conduct their studies in private.

Imagine an NBA player could just go into a private room, throw two free throws and then report back how many free throws he made and the outcome of these free throws determine who wins game 7 in the playoff finals. Would you trust the player to tell the truth?

If you would not trust the NBA player, why would you trust scientists to report failed studies? You should not.

It can be demonstrated statistically that scientists are reporting more successes than the power of their studies would justify (Sterling et al., 1995; Schimmack, 2012). Amongst scientists this fact is well known, but the general public may not fully appreciate the fact that a pair of exact replication studies with significant results is often just a selection of studies that included failed studies that were not reported.

Fortunately, it is possible to use statistics to examine whether the results of a pair of studies are likely to be honest or whether failed studies were excluded. The reason is that an amateur is not only more likely to miss a free throw. An amateur is also less likely to make a perfect free throw.

Based on the theory of statistical power developed by Nyman and Pearson and popularized by Jacob Cohen, it is possible to make predictions about the relative frequency of p-values in the non-significant (failure), just significant (rattling in), and highly significant (all net) ranges.

As for made-free-throws, the distinction between lucky and clear successes is somewhat arbitrary because power is continuous. A study with a p-value of .0499 is very lucky because p = .501 would have been not significant (rattled in after three bounces on the rim). A study with p = .000001 is a clear success. Lower p-values are better, but where to draw the line?

As it turns out, Jacob Cohen’s recommendation to conduct studies with 80% power provides a useful criterion to distinguish lucky outcomes and clear successes.

Imagine a scientist conducts studies with 80% power. The distribution of observed test-statistics (e.g. z-scores) shows that this researcher has a 20% chance to get a non-significant result, a 30% chance to get a lucky significant result (p-value between .050 and .005), and a 50% chance to get a clear significant result (p < .005). If the 20% failed studies are hidden, the percentage of results that rattled in versus studies with all-net results are 37 vs. 63%. However, if true power is just 20% (an amateur), 80% of studies fail, 15% rattle in, and 5% are clear successes. If the 80% failed studies are hidden, only 25% of the successful studies are all-net and 75% rattle in.

One problem with using this test to draw conclusions about the outcome of a pair of exact replication studies is that true power is unknown. To avoid this problem, it is possible to compute the maximum probability of a rattling-in result. As it turns out, the optimal true power to maximize the percentage of lucky outcomes is 66% power. With true power of 66%, one would expect 34% misses (p > .05), 32% lucky successes (.050 < p < .005), and 34% clear successes (p < .005).

LuckyBounceTest

For a pair of exact replication studies, this means that there is only a 10% chance (32% * 32%) to get two rattle-in successes in a row. In contrast, there is a 90% chance that misses were not reported or that an honest report of successful studies would have produced at least one all-net result (z > 2.8, p < .005).

Example: Unconscious Priming Influences Behavior

I used this test to examine a famous and controversial set of exact replication studies. In Bargh, Chen, and Burrows (1996), Dr. Bargh reported two exact replication studies (studies 2a and 2b) that showed an effect of a subtle priming manipulation on behavior. Undergraduate students were primed with words that are stereotypically associated with old age. The researchers then measured the walking speed of primed participants (n = 15) and participants in a control group (n = 15).

The two studies were not only exact replications of each other; they also produced very similar results. Most readers probably expected this outcome because similar studies should produce similar results, but this false belief ignores the influence of random factors that are not under the control of a researcher. We do not expect lotto winners to win the lottery again because it is an entirely random and unlikely event. Experiments are different because there could be a systematic effect that makes a replication more likely, but in studies with low power results should not replicate exactly because random sampling error influences results.

Study 1: t(28) = 2.86, p = .008 (two-tailed), z = 2.66, observed power = 76%
Study 2: t(28) = 2.16, p = .039 (two-tailed), z = 2.06, observed power = 54%

The median power of these two studies is 65%. However, even if median power were lower or higher, the maximum probability of obtaining two p-values in the range between .050 and .005 remains just 10%.

Although this study has been cited over 1,000 times, replication studies are rare.

One of the few published replication studies was reported by Cesario, Plaks, and Higgins (2006). Naïve readers might take the significant results in this replication study as evidence that the effect is real. However, this study produced yet another lucky success.

Study 3: t(62) = 2.41, p = .019, z = 2.35, observed power = 65%.

The chances of obtaining three lucky successes in a row is only 3% (32% *32% * 32*). Moreover, with a median power of 65% and a reported success rate of 100%, the success rate is inflated by 35%. This suggests that the true power of the reported studies is considerably lower than the observed power of 65% and that observed power is inflated because failed studies were not reported.

The R-Index corrects for inflation by subtracting the inflation rate from observed power (65% – 35%). This means the R-Index for this set of published studies is 30%.

This R-Index can be compared to several benchmarks.

An R-Index of 22% is consistent with the null-hypothesis being true and failed attempts are not reported.

An R-Index of 40% is consistent with 30% true power and all failed attempts are not reported.

It is therefore not surprising that other researchers were not able to replicate Bargh’s original results, even though they increased statistical power by using larger samples (Pashler et al. 2011, Doyen et al., 2011).

In conclusion, it is unlikely that Dr. Bargh’s original results were the only studies that they conducted. In an interview, Dr. Bargh revealed that the studies were conducted in 1990 and 1991 and that they conducted additional studies until the publication of the two studies in 1996. Dr. Bargh did not reveal how many studies they conducted over the span of 5 years and how many of these studies failed to produce significant evidence of priming. If Dr. Bargh himself conducted studies that failed, it would not be surprising that others also failed to replicate the published results. However, in a personal email, Dr. Bargh assured me that “we did not as skeptics might presume run many studies and only reported the significant ones. We ran it once, and then ran it again (exact replication) in order to make sure it was a real effect.” With a 10% probability, it is possible that Dr. Bargh was indeed lucky to get two rattling-in findings in a row. However, his aim to demonstrate the robustness of an effect by trying to show it again in a second small study is misguided. The reason is that it is highly likely that the effect will not replicate or that the first study was already a lucky finding after some failed pilot studies. Underpowered studies cannot provide strong evidence for the presence of an effect and conducting multiple underpowered studies reduces the credibility of successes because the probability of this outcome to occur even when an effect is present decreases with each study (Schimmack, 2012). Moreover, even if Bargh was lucky to get two rattling-in results in a row, others will not be so lucky and it is likely that many other researchers tried to replicate this sensational finding, but failed to do so. Thus, publishing lucky results hurts science nearly as much as the failure to report failed studies by the original author.

Dr. Bargh also failed to realize how lucky he was to obtain his results, in his response to a published failed-replication study by Doyen. Rather than acknowledging that failures of replication are to be expected, Dr. Bargh criticized the replication study on methodological grounds. There would be a simple solution to test Dr. Bargh’s hypothesis that he is a better researcher and that his results are replicable when the study is properly conducted. He should demonstrate that he can replicate the result himself.

In an interview, Tom Bartlett asked Dr. Bargh why he didn’t conduct another replication study to demonstrate that the effect is real. Dr. Bargh’s response was that “he is aware that some critics believe he’s been pulling tricks, that he has a “special touch” when it comes to priming, a comment that sounds like a compliment but isn’t. “I don’t think anyone would believe me,” he says.” The problem for Dr. Bargh is that there is no reason to believe his original results, either. Two rattling-in results alone do not constitute evidence for an effect, especially when this result could not be replicated in an independent study. NBA players have to make free-throws in front of a large audience for a free-throw to count. If Dr. Bargh wants his findings to count, he should demonstrate his famous effect in an open replication study. To avoid embarrassment, it would be necessary to increase the power of the replication study because it is highly unlikely that even Dr. Bargh can continuously produce significant results with samples of N = 30 participants. Even if the effect is real, sampling error is simply too large to demonstrate the effect consistently. Knowledge about statistical power is power. Knowledge about post-hoc power can be used to detect incredible results. Knowledge about a priori power can be used to produce credible results.

Swish!